Sarah Abbott and Phillip Vannini’s co-written book chapter “After the Fine Cut: Disseminating Video-based Research in The Craft of Qualitative Research: A Handbook, edited by Steven W. Kleinknecht, Lisa-Jo K. van den Scott, and Carrie B. Sanders. The chapter focuses on approaches to help readers boost production value of their film projects, and examines various distribution avenues along with their pros and cons.

The potential for dissemination of ethnographic knowledge via film to broad public audiences is enormous; however, all too often, the creation of an ethnographic film is viewed as the end point  of a project, and not enough attention is given during production and post-production to the broadcast quality of the picture and sound–a shortcoming that, in the end, can deeply affect the extent to which a film can be disseminated and appreciated … First, we share some useful tips to help boost project production value. Second, we discuss various film distribution avenues and their pros and cons. (Abbott and Vannini, p. 358)

Abbott, S. & Vannini, P. (2019). After the fine cut: Disseminating video-based research. In Kleinknecht, S.W., van den Scott, L.K., and Sanders, C.B. (Eds.), The Craft of Qualitative Research: A Handbook (pp. 358–364). Toronto: Canadian Scholars’ Press.

Link to book here.

Book cover + header image: Inside Out Project, New York, NY, May 2013, by JR.